On the morning of December 28, Guangdong Wen's Food Group Co., Ltd. held a press conference on "Annual Listed Meat Pigs Exceeded 10 Million Heads" in the headquarters office building. He Xintian, Vice President and Secretary-General of China Animal Husbandry Association, Gong Guifen, Executive Deputy Secretary-General of Poultry Branch of China Animal Husbandry Association, Zheng Huidian, Deputy Director of Guangdong Provincial Department of Agriculture, Luo Daoxu, Director of Animal Husbandry Division of Guangdong Provincial Department of Agriculture and other important guests Together with media friends, more than 130 people including the group’s president-level leaders at home, group functional departments and general manager-level cadre representatives of the pig raising company, cooperative farmers and customer representatives of the pig raising company, witnessed Wen’s Group’s establishment of the pig raising business. new milestone. The press conference attracted Xinhua News Agency, People's Daily, China News Service, Nanfang Daily, Yangcheng Evening News, Guangzhou Daily, Guangdong TV Station, as well as Ta Kung Pao, Wen Wei Po, Hong Kong Commercial Daily and other central, provincial, city, county and Hong Kong regions. More than 20 media reporters came to interview.
Wen Zhifen, president of the group, said in his speech that in 1999, the group began to implement the first five-year plan, and formulated a development strategy of "steadily developing the chicken industry, accelerating the development of the pig industry, and actively exploring cattle raising and other related industries". Wen's Group started raising pigs in 1997. After 16 years, the number of meat pigs on the market has exceeded 10 million, and the number of broiler chickens has exceeded 860 million. In the next stage, Wen's Group will continue to focus on promoting the development of pig farming business, building a first-class brand of fresh food in China, and becoming a world-class agricultural and animal husbandry production enterprise.
He Xintian pointed out in his speech that the realization of the goal of ten million heads is a milestone event in the history of Wen's development, and it is also an epoch-making event in China's animal husbandry industry, marking Wen's Group's breeding in China, Asia and the world. All have a pivotal position in the enterprise, which also marks that Chinese aquaculture enterprises are steadily advancing towards the world-class level.
Nong Zhijie, a pig customer of Wen’s Group from Zhongshan, said in his speech that Wen’s regards “Wen’s food, natural and high-quality” as the quality positioning of its products, and has formulated a series of corporate quality and safety management systems and good technical specifications. The comprehensive promotion of pollution-free breeding ensures the good quality and high safety characteristics of the products, and completely solves the worries of customers.
It is understood that Wen's Group has started to develop the pig industry since 1997, and the average annual growth rate of the number of pigs on the market has exceeded 30%. Statistics show that in 2012, the number of live pigs sold nationwide was about 667 million, and Wen's Group listed 8.139 million heads, accounting for about 1.22% of the total number of live pigs sold nationwide. In 2013, Wen's listed meat pigs are expected to reach 10.2 million, making it the largest pig producer in Asia and the second largest in the world. The first name is Smithfield Corporation of the United States.
At present, Wens Group has signed live pig supply agreements with Shanghai, Guangzhou, Panyu, Shenzhen, Zhuhai, Foshan, Dongguan and other places, and has become a safe meat supply base in many cities. There are more than 300 special pork distribution points listed in Guangdong Province .
Wen's Group's listed pigs are all produced in the "company + farmer" model. The specific process is: the company provides piglets, feed, vaccines and technical services to the farmers, and the farmers build pig houses according to the company's standards, and follow the company's feeding management. The requirement is to raise the pigs for about 150 days until they reach about 110 kilograms, and then the company will sell the pigs to customers.
In 2012, Wen's pig farmers gained a total of 1.45 billion yuan in breeding benefits, with an average household breeding benefit of 87,800 yuan. As of November 2013, the accumulative profit of Wen's pig farmers was about 1.47 billion yuan, with an average of about 100,000 yuan per household.
At present, Wen's has deployed pig raising companies in 17 provinces (municipalities, autonomous regions) including Guangdong, Hainan, Jilin, and Inner Mongolia. After full production, there will be more than 30 million pigs on the market.
The group was founded in 1983. After 30 years of development, it has become a modern large-scale animal husbandry enterprise group that is dominated by chicken farming and pig farming, concurrently engaged in agricultural and animal husbandry equipment, food processing, and cross-industry and cross-regional development. , At present, more than 160 integrated companies have been established in more than 20 provinces (cities, autonomous regions) including Guangdong Province. In 2012, the group listed 865 million broilers, 8.139 million meat pigs, and 14.37 million meat ducks, with a total sales revenue of 33.5 billion yuan. It is estimated that the sales value in 2013 will exceed 35 billion yuan.
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